Then, link together topics that you write about that people are also interested in.

Optimize your evergreen content for the most popular long-tail terms and build additional pieces of journalism around the most popular trends. Top related topics/terms are great keywords for looking at the consistency of traffic to content on this subject. A value of 100 on the scale is the most commonly searched topic/term, while a value of 50 is a topic searched half as often. Top related topics/terms show the most popular terms/topics overall on a relative scale of 0 to 100. By looking at only the search term, you are limiting the search to your chosen language. Topics also provide information for that group of terms in any language (for example: “maple leafs de toronto” in French would be included in the “Toronto Maple Leafs” topic). If you searched the topic, “Toronto Maple Leafs,” the Google Trends data will include all keyword data related to the Leafs – “maple leafs,” “nhl playoffs 2022,” “ leafs playoffs schedule ” and so on. It provides a picture of the topic in its entirety, including all related search terms.įor example, for the term “toronto maple leafs,” Google returns search interest trend for only that specific keyword. Topics, meanwhile, provide data on a collection of search terms related to the topic you’re researching. Your focus is narrow and granular on a single keyword. Search terms provide you data on the specific keyword you’re looking at in its native form, and will only show you the relative volume of that term. Google Trends gives you the option to define your analysis as search terms or topics, depending on your keyword research needs.

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